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Retail Repositioning at 2 Bloor West

  • Writer: KingSett
    KingSett
  • Nov 14, 2024
  • 2 min read

Updated: Jan 20

Delivering value to office and retail tenants through flagship retail, office enhancements, and a reimagined street presence


Street view of a Lululemon store in the evening, with illuminated windows displaying mannequins in athletic wear. People walk by, and cars drive past.

Located at the corner of Yonge and Bloor with direct subway access, 2 Bloor West is a Class ‘A’ office tower that recently underwent an extensive repositioning of its podium to create large format flagship retail space on Bloor Street. The building is now home to lululemon’s three-level flagship store and will soon feature SMEG’s first Canadian standalone store.

lululemon signed the lease in March 2022, initiating construction for the podium renovation, and opened in June 2024. We collaborated with the retailer to navigate existing building constraints, such as low ceiling heights, and develop creative solutions that satisfied both parties. The finished space features a double-height glass façade and wraparound corner exposure, giving the store a prominent presence to complement its strategic location.

The presence of lululemon and the proximity of other high-end brands on Bloor Street made this location desirable for SMEG’s flagship and first standalone store in Canada. The Italian home appliance brand known for their retro-inspired designs is set to open June 2025.

In addition to the retail renovations, the office entrance was relocated to Yonge Street. The new lobby features a large video screen displaying rotating art by local artists. The upgrades have generated positive momentum for the building with 140,000 square feet of new and renewal leasing completed in the last 12 months.

The retail repositioning demonstrates KingSett’s creativity and commitment to deliver the best experience for both office and retail tenants. With its prominence at street level on Bloor and strong office offerings, 2 Bloor West is well-positioned to be a resilient, long-term asset.

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